While odds can vary slightly between betting operators, you’ll generally find very similar, if not identical, odds offered on major sports outcomes across different betting sites. The reason for this is competition: no operator wants to be undercut by its rivals. After all, if you see 2/1 and evens options between two sites, you’ll be more inclined to place your bet with the former rather than the latter.
Form, injuries, perceived fatigue, a particular fixture’s history and the like typically guide the betting landscape when it comes to odds calculations. Operators will also adjust their odds in the run-up to a fixture based on the volume of bets coming in for a certain outcome, signalling that maybe punters understand something about an upcoming match or race that the bookies haven’t clocked. Having a glut of people betting on an underdog also increases the financial risk for the operator should the underdog win, and so odds are made less favourable in instances like this to both dissuade further bets and to minimise the risk from yet more customers calling the underdog as the right result.
In-play betting is a great option if you find that odds shift due to how the fixture is panning out. For example, if a favourite in a football match is 2-0 down at halftime, it’s safe to say they have a mountain to climb in order to come back and win. The in-play odds will reflect this, and they will again vary between operators as they individually measure the favourite’s chances of making a comeback, as well as working to undercut each other and land more bets if they can.
Bonuses and Promotions
Your eyes are sure to be drawn to the welcome bonuses listed alongside their respective operator on our leaderboards, and we’re pretty keen on them too. Every top betting site is vying for your attention amongst the competition in January 2021, and welcome bonuses are one of the main ways they work to stand out. We consider how valuable a welcome bonus is in real terms, factoring in wagering requirements, winnings caps, minimum deposits and more when we figure out if they’re as worthwhile for players as they first appear.
Welcome bonuses are only the beginning, of course. Once you’re settled into a new betting site, you’ll be kept sweet with ongoing bonuses and promotions as just reward for continuing to spend your hard earned cash with the operator. We take a close look at daily and weekly promos, VIP tiering systems, comp points and their rewards, as well as other incentives like acca insurance, bet editing, and cash out options to make sure that the sites we recommend will roll out the carpet for every bettor.
A site may have the strongest operating licence, a fantastic bonus programme, and every betting market under the sun, but none of that is much good in the face of a horrible site design and interface. If you don’t enjoy using a site, it’ll be tough to make the most of what it has to offer, and so we’re also sticklers for good web design. Sites with well-realised branding, colour schemes, and interface choices are apt to score well with us, particularly where the site provides control to the user without being overbearing or cluttered. Other areas we look to are site speed and stability—a crash in the dying minutes of a close game is the last thing you want from a betting site—as well as availability and quality of their live streaming services. Features such as bet builders and tweet to bet functionality also land operators some extra points in our books, as well as how easily you’ll be able to request a bet that’s not already available on-site.
Comprehensive Gambling Experiences
It’s not too often you’ll find a top betting site that’s lacking for alternative gambling options in January 2021, so we’re hot on those too. After all, if you’re looking for a break from your typical flutters, why not test your mettle against table games, live casino experiences, slots, or bingo? While we place the focus on the betting side of things, we figure it’s also important that a site’s casino offering is in great shape should you choose to venture to that side of the tracks.
A mobile-optimised website is the absolute bare minimum in January 2021, but we’re always more impressed to see a dedicated mobile betting app from the top operators. While an optimised site will bend to the needs of your phone, they’re never quite as tactile or purpose-built as a native smartphone app can be. Not only that, but apps will also keep you up to date with the latest odds, news, and offers through push notifications, which is always handy when you’re on the go. At TopRatedBetting, we’re always keen to see how a site has adapted its offering to cater to mobile users, and the quality of their efforts are always a key factor in our review process.