New Online Betting Sites

Updated for March 2020

On the hunt for a new betting site? Our team are constantly reviewing the market for the best new online bookies offering the most favourable odds and barnstorming bonuses. New bookmakers are entering the market all the time, and the great thing about this is that they have to do something pretty special to build up their customer base and reputation. That often means generous bonuses, fantastic mobile betting support, special promotions and super fast payments. Check out our pick of the best new entrants to the market.

New Betting Sites - March 2020

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TopRatedBetting.co.uk is dedicated to helping customers find the best place to bet online. Your safety and well-being is a priority, which is why all of our expert bookmaker reviews are 100% honest and unbiased, and we highlight the key terms and conditions of every free bet offer we advertise. Whilst we accept commission from the betting sites on our list of recommendations, and this may affect where they’re positioned on our lists, we only recommend companies that we truly believe are safe and fair. Of course, we can’t rate and review every betting site, but we do make sure that only the best UK-licensed bookies make it onto our lists.

TopRatedBetting.co.uk is dedicated to helping customers find the best place to bet online. Your safety and well-being is a priority, which is why all of our expert bookmaker reviews are 100% honest and unbiased, and we highlight the key terms and conditions of every free bet offer we advertise. Whilst we accept commission from the betting sites on our list of recommendations, and this may affect where they’re positioned on our lists, we only recommend companies that we truly believe are safe and fair. Of course, we can’t rate and review every betting site, but we do make sure that only the best UK-licensed bookies make it onto our lists.

  • RANK
  • BETTING SITE
  • USER RATING
  • BONUS OFFER
  • BADGE
  • KEY FEATURES
  • SIGN-UP LINK
  1. Coral Sports
    1

    653 user ratings

    Bet £10, Get £30 in FREE Bets

    T&Cs Apply

    Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Bet £10, Get £30 in FREE Bets

    T&Cs Apply

    Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Editor's Choice

    • Strong Established Sportsbook
    • #YourCall Custom Bets
    • Great Range of Promotions
  2. Bet Regal
    2

    754 user ratings

    Bet £10, Get a £10 FREE Bet

    T&Cs Apply

    £10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposit not eligible.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Bet £10, Get a £10 FREE Bet

    T&Cs Apply

    £10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposit not eligible.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Brand New Betting Site

    • Easy to Use Mobile Design
    • Great In-Play Markets
    • 30+ Sports
  3. 888 Sport
    3

    377 user ratings

    Bet £10 Get £30

    T&Cs Apply

    New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Bet £10 Get £30

    T&Cs Apply

    New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Award Winning Betting Site

    • Great Weekly Promos
    • Acca Attack Boost Up To 50%
    • Great Market Coverage
  4. Grosvenor Sports
    4

    388 user ratings

    Double The Odds

    T&Cs Apply

    Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. £10 Max stake.. Each way bets are a maximum of £5 each way (£10 total stake). Extra winnings are paid in cash.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Double The Odds

    T&Cs Apply

    Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. £10 Max stake.. Each way bets are a maximum of £5 each way (£10 total stake). Extra winnings are paid in cash.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Editor's Choice

    • 30+ Sports
    • In-Play Odds Boosts
    • Full PayPal Support
  5. Novibet
    5

    427 user ratings

    Up to £25 Matched Bet

    T&Cs Apply

    Register a new Novibet account. Deposit a minimum of £10. Place a £10+ accumulator bet with odds of 7/10 (1.70) per selection or greater, min of 3 selections required. Your free matched bet up to £25 will be credited within 24 hours. In order to receive the bonus, you will need to complete our KYC process or have your age verified.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Up to £25 Matched Bet

    T&Cs Apply

    Register a new Novibet account. Deposit a minimum of £10. Place a £10+ accumulator bet with odds of 7/10 (1.70) per selection or greater, min of 3 selections required. Your free matched bet up to £25 will be credited within 24 hours. In order to receive the bonus, you will need to complete our KYC process or have your age verified.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Trending This Week

    • Over 1000 Events Daily
    • Acca Boost
    • Wide Range of Cashout Markets
  6. Betway Sports
    6

    357 user ratings

    Enjoy up to £30 in FREE Bets

    T&Cs Apply

    Min Deposit of £10. First deposit matched up to £30. 1x wagering at odds of 1.75 to unlock free bets. Credit card, debit card and Paypal deposits only

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Enjoy up to £30 in FREE Bets

    T&Cs Apply

    Min Deposit of £10. First deposit matched up to £30. 1x wagering at odds of 1.75 to unlock free bets. Credit card, debit card and Paypal deposits only

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Highly Trusted

    • Join the Free Bet Club
    • 30+ Sports
    • Price Boosts on Multiple Sports
  7. Sport Nation
    7

    367 user ratings

    £20 Risk Free Bet

    T&Cs Apply

    Available for customers who register from 04/12/2019. The risk free bet token should be selected on your bet of choice. The maximum refund is £20. Casino is excluded. Full terms apply.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    £20 Risk Free Bet

    T&Cs Apply

    Available for customers who register from 04/12/2019. The risk free bet token should be selected on your bet of choice. The maximum refund is £20. Casino is excluded. Full terms apply.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Trending This Week

    • #YourNation Enhanced Odds
    • Daily Price Boosts
    • 25% Weekly In-Play Refund
  8. Ladbrokes Sport
    8

    543 user ratings

    Bet £10, Get £30 in FREE Bets

    T&Cs Apply

    Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Bet £10, Get £30 in FREE Bets

    T&Cs Apply

    Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Award Winning Betting Site

    • In-Play Betting and Streaming
    • Regular Bet Boosts and Promotions
    • Wide Range of Sports Markets
  9. Bethard Sports
    9

    457 user ratings

    Get Up To £50 In Bonuses

    T&Cs Apply

    Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus expires after 7 days.£20 minimum deposit, no Skrill or Neteller. The bonus consists of £5 for every £100 wagered.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Get Up To £50 In Bonuses

    T&Cs Apply

    Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. Bonus expires after 7 days.£20 minimum deposit, no Skrill or Neteller. The bonus consists of £5 for every £100 wagered.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Highly Trusted

    • 50+ Sports
    • Superb Mobile App
    • Great Range of In-Play Markets
  10. Genting Sports
    10

    417 user ratings

    £40 FREE Bet Insurance

    T&Cs Apply

    A qualifying bet is a losing first real money single bet of £10 + at odds of evens or greater. Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours and used in 14 days. Stake not included in returns.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    £40 FREE Bet Insurance

    T&Cs Apply

    A qualifying bet is a losing first real money single bet of £10 + at odds of evens or greater. Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours and used in 14 days. Stake not included in returns.

    18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

    Claim Bonus

    Great on Mobile

    • Best Horse Racing Odds
    • Easy To Use App
    • Big, Popular Casino

Beginner’s Guide to Joining a New Bookie

So how do you separate a good new bookie from a bad one? Well, you don’t need to: just let TopRatedBetting do all the legwork. We scout around all the new boys and carry out our rigorous assessment of their offering. If they make the grade, they earn pride of place in our comparison table above.

New Bookie, Big Bonus
There are so many boxes that need to be ticked before a bookie can become TopRatedBetting approved, and in amongst these is the generosity of their welcome offer. This is important for newcomers to betting, so only accept healthy bonuses that reward your loyalty and have minimal hoops to jump through.

Totally Legit
A new bookie can secure their licence from the UK Gambling Commission, but that doesn’t always mean they can be trusted. Some offer awful customer service or take ages to pay out on winning bets; read our no-holds barred reviews before signing up so that you can sleep easy knowing your choice was the right one.

All the Right Features
Any bookmaker worth its salt – new or old – puts the needs of their customers first. This means offering a range of additional features that are of use: that could be Cash Out, bet editing, live streaming, stats and previews….basically anything that you can use to maximise your enjoyment of betting.

New Betting Sites: Your Questions Answered

  • What Do You Class as a New Bookie?

    Any bookie that has appeared within the last year or so. Any of the modern breed of bookmakers that you might not have heard of yet, or not been tempted into joining, until they have been recommended by a trusted source like TopRatedBetting. We are continuously looking out for new bookies entering the market, so watch this space.

  • Can New Bookies Be Trusted?

    That’s the aim of TopRatedBetting – to find out before you part with your hard-earned cash! The answer, in most cases, is yes, because all new bookies have to pass the necessary tests and procedures of the UK Gambling Commission. They have become even more strict in the past few years, which is good news for punters.

  • Why Do New Bookies Offer Such Generous Bonuses?

    Because that is the only way they can build their customer base. Think of it as a carrot to get you to sign up, and then if the bookie is good enough then you will stick around after you have used your bonus. The great thing about it is that you, the customer, have all the power!

  • Does it Take Ages to Sign Up with a New Bookie?

    No, not really. This process has been streamlined so that all you have to do is enter some basic information about yourself and you’ll soon be betting. You may have to send some photographic ID as well, but that’s easy enough. Just scan it or take a photo on your phone or webcam and the job is done.

  • Why Don't I Just Sign Up With One of the Older Bookies?

    You could do that, and we wouldn’t necessarily put you off because there are some outstanding established firms out there. But what we must stress is just how good the bonuses and promos offered by the latest betting sites are, and in the vast number of cases these are far more generous to you. Whether you want to add some free cash to your balance, or use some free bets to get your betting career started, it is always a good idea to give new bookies a try.