Updated September 2020

New Online Betting Sites

T&Cs Apply
New Customer Offer

Deposit a minimum of £5 into your account and place an accumulator bet of between £5 and £25 on a minimum of 3 markets in the sportsbook section (pre-match or in-play/live) which must settle within 14 days of opening your account. Odds of 1.8 or greater. No cashout. Free Bet Token non-withdrawable and valid for 14 days

pay £10, play with £20

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

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vBet
badge

Get a £25 matched bet

  • Great Live Betting
  • Wide Range of Markets
  • Also Offer Live Casino Cashback

New betting sites can offer some of the most exciting betting experiences on the market. With so many springing up each year, it can be hard to work out which are the best and which just aren’t worth your time. Luckily, the expert team here at TopRatedBetting.com have done the hard work and cherry picked some of the best new bookies operating today.

Best New Betting Sites - September 2020

icon UK LICENSED 
icon EXPERT REVIEWS 
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TopRatedBetting.com is dedicated to helping customers find the best place to bet online. Your safety and well-being is a priority, which is why all of our expert bookmaker reviews are 100% honest and unbiased, and we highlight the key terms and conditions of every free bet offer we advertise. Whilst we accept commission from the betting sites on our list of recommendations, and this may affect where they’re positioned on our lists, we only recommend companies that we truly believe are safe and fair. Of course, we can’t rate and review every betting site, but we do make sure that only the best UK-licensed bookies make it onto our lists.

TopRatedBetting.com is dedicated to helping customers find the best place to bet online. Your safety and well-being is a priority, which is why all of our expert bookmaker reviews are 100% honest and unbiased, and we highlight the key terms and conditions of every free bet offer we advertise. Whilst we accept commission from the betting sites on our list of recommendations, and this may affect where they’re positioned on our lists, we only recommend companies that we truly believe are safe and fair. Of course, we can’t rate and review every betting site, but we do make sure that only the best UK-licensed bookies make it onto our lists.

RANK BETTING SITE USER RATING BONUS OFFER SCORE KEY FEATURES SIGN-UP LINK
1
vBet
vBet

1232 user ratings

WELCOME OFFER

Get a £25 matched bet

T&Cs Apply
New Customer Offer

Deposit a minimum of £5 into your account and place an accumulator bet of between £5 and £25 on a minimum of 3 markets in the sportsbook section (pre-match or in-play/live) which must settle within 14 days of opening your account. Odds of 1.8 or greater. No cashout. Free Bet Token non-withdrawable and valid for 14 days

pay £10, play with £20

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.9
Our score
  • Great Live Betting,
  • Wide Range of Markets,
  • Also Offer Live Casino Cashback.
2
10 Bet Sports 10 Bet Sports
10 Bet Sports

1392 user ratings

WELCOME OFFER

100% up to £50

T&Cs Apply
New Customers Offer

100% matched deposit up to £50. Min. deposit £15 (no Skrill/Neteller); Wager the qualifying deposit and bonus amount 8x within 30 days. Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify. 8x wagering within 30 days. 4/5 Min. single odds or 2/5 min. acca selection odds. Certain bet types and payment methods excluded

pay £20, play with £40

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.7
Our score
  • Multiple Bonuses Available,
  • Superb Price Boosts,
  • Full PayPal Support.
3
Betsafe Betsafe
Betsafe

322 user ratings

WELCOME OFFER

200 Free Spins on Deposit

T&Cs Apply
New Customer Offer

18+. 1st deposit only. Open to GB and Northern IRE. Only 1 of 3 offers can be claimed.
Available 14 days from registration. 3 day spins expiry applies. Any winnings credited as cash.
Paypal, Moneybookers, Skrill and Neteller payment methods are excluded.

Deposit and Receive 200 Free Spins

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.6
Our score
  • Great Range of Markets,
  • Great for Horse Racing,
  • In-Play Betting.
4
Hopa
Hopa

236 user ratings

WELCOME OFFER

Bet £10 Get £10 FREE

T&Cs Apply

- Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods.

pay £10 play with £20

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.6
Our score
  • Brand New Bookie,
  • Acca Boosts Available,
  • Huge InPlay Market.
5
Mr Play
Mr Play

366 user ratings

WELCOME OFFER

Bet £10, Get £10 FREE

T&Cs Apply

1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.5
Our score
  • Brand New Bookmaker,
  • Great Acca Boosts,
  • Full PayPal Support.
6
Ruby Bet Ruby Bet
Ruby Bet

347 user ratings

WELCOME OFFER

Deposit £10, Get £10 FREE

T&Cs Apply

Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.4
Our score
  • Great In-Play Markets,
  • PayPal Available,
  • Easy To Use Mobile Site.
7
Betiton Betiton
Betiton

241 user ratings

WELCOME OFFER

Bet £15, get a £10 free Bet

T&Cs Apply
New Customer Offer

Bet £10, get £10. £15 minimum deposit. Max £10 free bet is only valid for 14 days. Bet must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller,Skrill and Paypal not eligible

Bet £15, get £10

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.3
Our score
  • Brand New Bookmaker,
  • Wide Range of Cashout Markets,
  • Great In-Play Markets.
8
Infernobet Infernobet
Infernobet

192 user ratings

WELCOME OFFER

Deposit £10 get £10 free bet

T&Cs Apply
New Customer Offer

Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days. Max conversion: £20. Excluded Skrill deposits.

pay £10, play with £20

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.3
Our score
  • Brand New Betting Site,
  • Great InPlay Market,
  • Full PayPal Support.
9
Rizk Sports Rizk Sports
Rizk Sports

672 user ratings

WELCOME OFFER

Weekend Boost Odds

T&Cs Apply
New & Existing Customer Offers

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.2
Our score
  • Full PayPal Support,
  • Easy To Use Site,
  • 30+ Sports.
10
Bet Regal

754 user ratings

WELCOME OFFER

Bet £10, Get a £10 FREE Bet

T&Cs Apply

£10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposit not eligible.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

9.1
Our score
  • Easy to Use Mobile Design,
  • Great In-Play Markets,
  • 30+ Sports.
  • Read Review >

Why Choose a New Betting Site?

There are a whole host of reasons why a new betting site is worth playing with. Big names like WIlliam Hill and Bet365 have raised the bar of what is expected of bookies nowadays, so new sites have to do a lot to stand out.

To attract new customers, new betting sites often have some of the most lucrative offers in industry and back these up with some really competitive odds.

Alternatively, new betting sites can just be a change of scenery for punters. Say you’re on a losing streak or just bored by the markets offered by an established brand. A new bookie gives you the opportunity to wipe the slate clean and enjoy betting again with a new perspective. And don’t worry, all the sites we review are licensed by the UK Gambling Commission.

Now we know a bit more about what they offer, let’s look at some of the best ones on the market.

Best New Betting Sites

When looking at what a new betting site has to offer, there a few features we suggest you should look for:

  • Generous, player-friendly bonuses and loyalty scheme
  • An intuitive mobile app
  • Extensive live betting options
  • A wide range of payment options

BetRegal

BetRegal have been around for three years now and pride themselves on their competitive odds. As well as the chance to win some bigger payouts, they also have a great range of sports betting markets with over 30 different sports across their portfolio. The fun doesn’t stop there, however, with an excellent array of in-play markets on offer too.

BetHard

BetHard have been around a little longer than most new betting sites, first opening their doors in 2014. In 2018 they launched in the UK and have been taking the industry by storm. They cover over 50 sports that come with a range of in-play markets, but really sets them apart from other new sites is the quality of their app. It’s now easier than ever to take advantage of BetHard’s excellent sportsbook wherever you are in the world.

Novibet

If you’re looking to make the most of your accumulator, then look no further than Novibet. Their Acca Boost is a great incentive to make the most of the 1000+ daily events across their sportsbook. What’s more, their extensive cashout markets are an extra plus for a bookie that really lets you get the most out of your bet.

SportNation.Bet

SportNation.Bet are a bookmakers that really put their punters first. Through their #YourNation hashtag, you can create your own bet via Twitter, putting you in control of how you play. Their daily price boosts also mean there’s a chance you can come into even higher winnings, while their 25% in-play refund will somewhat soften the blow of any potential losses.

Genting Bet

Genting’s sportsbook is one of the prime new betting sites for horse racing, giving the best odds on the sport. They are also known for having on the best casinos in the gambling world, having been in the casino business since 1965. And what’s even better is that all of their amazing services can be accessed from a super easy to use app.

Ruby Bet

As new betting sites go, Ruby Bet is one of the easiest to use. Their excellent mobile site more than makes up for the lack of an app and the availability of PayPal means that playing on their great in-play markets is a totally pleasurable experience.

New Betting Site Bonuses

One of the key reasons why new betting sites are so worth playing with is because they offer some of the best bonuses around. From enticing welcome bonuses to rewards for loyal customers, there’s a lot new betting sites can offer you. Let’s have a look at some of the best offers out there.

Welcome Bonuses

Welcome bonuses are one of the key tools new betting sites use to attract new players and, if you choose the right one, the rewards can be pretty high. Ruby Bet’s welcome bonus is a prime example. New customers will get a £10 free bet when they make a minimum first deposit of £10, giving you a total of £20 to play with. It does come with wagering requirements of 10x your bonus funds, however, so it’s worth checking out the terms and conditions before you jump in head first.

BetHard do things a little differently, however, because their welcome offer of £50 in free bets comes without wagering requirements. Nonetheless, you should still double check the terms and conditions because, while the first deposit only needs to be £20, the free bet is spread across a maximum of ten £5 bets that you earn each time you wager £100.

Loyalty Bonuses

As I’ve mentioned above, there are quite a few extras new betting sites can offer their existing customers to keep them coming back. Sportnation lead the way in this, offering their players a 25% weekly in-play refund. To qualify you will need to opt-in and place bets of £25-£100 each week on odds of at least 1.2. These bets will have to be placed through the Sportnation app, however, make sure to bear that in mind.

Noviobet specialise in accumulators and the bonuses existing customers can pick up reflect that. Their Acca Price Boost increases the potential winnings from your accumulator – from 5% on a three-fold bet to an extraordinary 100% on a 14-way bet. What’s more, it applies to both pre-game and in-play bets and isn’t limited to specific leagues or games. It is, however, only applicable to games with odds of a minimum of 1.5. But with a maximum of £1500 to be won, it’s certainly worth a shot.

Best Betting Bonuses

Launched:
Coral Sports

Bet £5 Get £20 in FREE Bets

T&Cs Apply

Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

653 user ratings

Read Review
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Launched:
Bet Regal

Bet £10, Get a £10 FREE Bet

T&Cs Apply

£10 minimum deposit and wagering. Void/cancelled or cashed out bets don't count towards wagering to activate the free bet. Must be used within 14 days . Neteller, Paysafe or Skill deposit not eligible.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

754 user ratings

Read Review
Sign Up to Play
Launched:
888 Sport

Bet £10 Get £30

T&Cs Apply

New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

377 user ratings

Read Review
Sign Up to Play
Launched:
Ruby Bet

Deposit £10, Get £10 FREE

T&Cs Apply

Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

347 user ratings

Sign Up to Play
Launched:
Mr Play

Bet £10, Get £10 FREE

T&Cs Apply

1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

366 user ratings

Sign Up to Play
Launched:
Betfred

Bet £10 get £30

T&Cs Apply
New Customer Offer

Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 10 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. First bet settled within 30 days.

deposit £10, play with £30

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

313 user ratings

Sign Up to Play
Launched: 2007
Grosvenor Sports

Double The Odds

T&Cs Apply

Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. £10 Max stake.. Each way bets are a maximum of £5 each way (£10 total stake). Extra winnings are paid in cash.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

388 user ratings

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Launched:
Novibet

Up to £25 Matched Bet

T&Cs Apply

Register a new Novibet account. Deposit a minimum of £10. Place a £10+ accumulator bet with odds of 7/10 (1.70) per selection or greater, min of 3 selections required. Your free matched bet up to £25 will be credited within 24 hours. In order to receive the bonus, you will need to complete our KYC process or have your age verified.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

427 user ratings

Read Review
Sign Up to Play
Launched:
Sport Nation

£20 Risk Free Bet

T&Cs Apply

Available for customers who register from 04/12/2019. The risk free bet token should be selected on your bet of choice. The maximum refund is £20. Casino is excluded. Full terms apply.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

367 user ratings

Sign Up to Play
Launched:
Ladbrokes Sport

Bet £5, Get £20 in FREE Bets

T&Cs Apply

Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.

18+ Please Gamble Responsibly. Click 'Claim Bonus' to view full terms and conditions

Claim Bonus

543 user ratings

Read Review
Sign Up to Play

New Mobile Betting Sites

One of the best things about betting online these days is that playing on your mobile is easier than ever. Some new bookies, like Ruby Bet, have a great mobile site that replicates the smooth user experience of their desktop version. Other sites, however, have enhanced their mobile experience by creating their own apps. Mobile apps are designed to not take anything away from the gambling experience and, in some cases, improve it. Genting’s wealth of experience in the gambling industry means they know how to run an app, and their sports betting app is no exception. Run with the same expertise as their casino version, Genting covers a whole host of sports including their specialist market – horse racing.

Other new bookies will use their apps to enhance player experience through exclusive bonuses. Sportnation’s 25% weekly in-play refund, for example, is only accessible through the app, meaning there is all the more reason to take advantage of their great range of sports options, in-play markets and even a live casino as well.

New Live Betting Sites

Who doesn’t love a live flutter every now and then? Not much else comes close to the thrill of watching the odds change before picking your moment to bet. Live betting also presents the opportunity to get better value odds – if you don’t like the look of your team’s odds before a game, you can wait until the game starts and see if events improve the value of betting on them i.e. if they concede a goal.

BetRegal and Ruby Bet both have a great selection of live in-play markets as standard, opening their customers up to a whole range of exciting opportunities. Some bookies like Novibet, however, make their in-play markets a more immersive experience by live streaming statistics for each live event as 3D info-graphics. Others like Sportnation go a step further by live streaming actual events to their paying customers. But in Sportnation’s case, their live streaming selection is limited to only horse and greyhound racing.

Unlike the more established names in online betting, new betting sites simply don’t have the resources to offer a wide array of live streaming services. But you can be sure that, as time goes on, this will be the natural next step for the best new betting sites.

New PayPal Betting Sites

PayPal is becoming an increasingly popular feature of online betting sites nowadays. With bank transfers and debit card withdrawals taking as long as 5 business days to complete, PayPal will often have your money ready for you within 24 hours. All you need to do is sign up with PayPal and register them as your primary payment method on your chosen bookie – and what’s more is that it’s all completely free.

Something to be wary of, however, is that PayPal is not an eligible deposit method for some welcome bonuses. BetRegal’s ‘£10 free bet for a £10 first bet’, for example, does not accept deposits made by PayPal, preferring debit card payments instead. So while PayPal may seem a great payment method on first look, it’s worth being aware that there could be some snags further down the road.

New Instant Withdrawal Betting Sites

Much like PayPal, lots of new eWallet payment methods have been springing up across the online betting industry recently. eWallets like Skrill, Neteller and Paysafe have been central to the huge successes of new betting sites in recent years. By allowing customers to withdraw their winnings almost instantly, players will have more money to bet with and, therefore, more reason to return to the site.

But as is the case with PayPal, some new bookie’s exclude eWallet payment methods from their welcome bonuses. Ruby Bet’s ‘deposit £10 get £10 free’ welcome offer, for example, does not accept deposits paid by Skrill. So, just like with PayPal, it’s best to keep an eye on the betting site’s T&Cs when signing up for eWallet payment methods.

Best New Betting Sites

Betting Site Rating Launch Year Go to Site
vBet 5
10 Bet Sports 5
Betsafe 5
Hopa 5
Mr Play 5
Ruby Bet 5
Betiton 5
Infernobet 5
Rizk Sports 5
Bet Regal 5

FAQs

  • How long does it take to open a betting account?

    No time at all, all you need to do is register an account with your email address and payment method. Depending on the betting site, you may be asked to prove your identity when you first sign up or when you make your first withdrawal – but this is just a simple process of sending over digital copies of your ID and proof of address.

  • Are your funds safe when you deposit at a new betting site?

    Absolutely. All the sites we’ve reviewed here at registered bookmakers UK Gambling Commission approved licenses and the vast majority of casinos use the most up to date digital encryption software. All this information can be found on each site’s homepage and the terms and conditions.

  • How do I claim my welcome bonus?

    Welcome bonuses are eligible to all new customers so it should be pretty easy to claim. You will either find a link to in your confirmation page or email, or the offer should be clearly stated on the betting site’s homepage. All you’ll need to do then is pay your deposit.

  • Do new betting sites allow you to withdraw your bonuses?

    It will depend on the wagering requirements. Some of the more generous new sites will let you withdraw your cash instantly as cash, while others will only allow you to do so when you’ve met the conditions attached to the bonus.

  • Can you open two accounts at the same new betting sites?

    You can do this with a lot of new betting sites. As part of their attempt to attract new customers, they stand themselves apart from the more established names by allowing you to open two accounts simultaneously and claim multiple welcome bonuses. This is not the case with all new bookies, however, so you will need to check the terms and conditions before you go ahead and do this.