Expert UK Bookmaker Reviews

What type of betting sites do we review

We create betting site reviews for the best online sportsbooks in the UK, and of course, we delve deep into key areas for each and every site we review. This is essential to bring you the most comprehensive bookmaker reviews possible, and of course, you can then form your own opinions based on the information given.

We don’t just focus on the list of UK bookmakers who are right at the top of the market either. There are new online bookies emerging all the time, so we like to give each of them a fair shot. This is why you may see sites through our bookies index that you may not yet have heard of, but you can be sure that these sites have been rigorously tested by our team. While the quality of these sites can vary, we can assure you that all betting sites you see reviewed are licensed in the UK, as safety will always be our number one priority.

How we review

The fundamental check before conducting any betting site reviews is to see whether they are licensed in the UK or not. If not, the site will not make it onto our pages, it’s as simple as that. Once a site does display that they meet this requirement, we will then proceed to follow through on our review.

As we’ve previously mentioned, we separate ourselves from the competition by actually checking out each of these sites personally. There are other platforms out there that conduct reviews based on third party information, but we do not believe this to be effective or fair for you. That is why we take the time to analyze each feature of a site whether it is their sportsbook range, streaming access, bonuses, mobile app quality, payment methods, customer support quality, and any other important feature.

We aim to cover all of these important aspects with each review, as this allows you to make the most informed decision that you can about what bookmaker to choose.

What we review

We take a look at several key elements of all betting sites that we review here at Topratedbetting, but let us take a moment to give you more of an insight on the specifics.

Betting markets

This is undoubtedly one of the key areas of any betting site, for a solid range of sports gives you plenty of variety for your sports wagers. Specifically for UK bookmakers, we tend to look for the supply of popular sports in the UK such as football, horse racing, tennis, darts, golf, and various other events. If a bookmaker does cover these markets, it’s naturally more appealing than a site that doesn’t.

Quality of odds

You can find a list of online bookmakers these days just by a quick search engine browse, and all of them seem to claim ‘great odds’ or the best odds out there. Needless to say, this cannot be true of every site, so we take the time to check this in great detail. We define quality odds as those that are generally higher than the odds that can be found for the same event at other online bookmakers.

Streaming services

Having the option to live stream your favourite sporting events, such as the Grand National, Cheltenham, Premier League fixtures, and WWE bouts, is something that has exploded in demand in the UK. Online bookies that do offer these services are highly sought after, especially those that offer these services through a mobile app. We always check out what sports a bookmaker does stream, whether it’s accessible from a mobile app, as well as the quality of the stream itself.

Customer support

That’s right – we don’t just keep the focus on the sportsbook itself. You will always find information concerning customer support options in our betting site reviews, as this is a key area. There is nothing worse than when you are using a betting site and something goes wrong, which is why it’s important to have instant access to a support agent. We like to see support methods in the form of live chat setups as well as a dedicated support number to call.

Promotions

First and foremost, an enticing welcome offer is always good to see at any online bookmaker. This gives you an instant shot at some free cash, such as through a bet £10 get £30 offer, or at least some other reward, so we always check this out before going into other promotions. Once you’ve used the welcome offer, however, where does this leave you? Well, you are then an ‘existing customer’, and we always analyse how generous a site is with its reload offers for existing customers.

Bet types

It’s all well and good to use a site that has a great range of sports, but what about the range of markets for each of these sports? Are domestic and international football leagues available? Is every boxing weight class covered? This is something that keeps any online sportsbook fresh and exciting, and it gives you more variety than just the usual singles or spread bets. You’ll see that our betting site reviews always take a look at this element, and we look favourably upon sites that serve up plenty of action for this category.

List of UK bookmakers

We’ve put together a list of online bookmakers that operate in the UK right here so that you get an idea of who the most reputable providers are right now.

• Ladbrokes
• William Hill
• Bet365
• Coral
• Betfred
• Paddy Power
• 888 Sport
• Unibet
• Mr Green
• Bwin

Please note that this list of UK bookmakers is by no means comprehensive. It is merely a list of some of the more popular online bookies right now, and it is completely up to you whether you want to explore these sites or not.

If you’d like to see our available bookmaker reviews, we highly encourage you to check out the list found through our bookies index. We are constantly generating new betting site reviews, so check back as often as you can to stay up to date with all of them.

How can you spot a biased betting site review?

That is a very good question, and it’s important that you understand this so that you can avoid signing up for any online bookmaker based on incorrect information. Generally speaking, there are three things that you can look for that are tell-tale signs that a review is biased.

Overly Promotional

Here’s a key example – if you see that somebody is telling you to sign up to a bookmaker every other sentence, you can be sure that it hasn’t been created from a neutral perspective. On top of this, if it just seems full of enormous praise without any specific reasons to justify this praise, it’s usually a bit of a warning sign.

Glowing Marks for Every Category

No bookmaker is perfect, no matter how hard they may try. You may see that there are reviews for some sites by people claiming that they have the best range of sports, the most competitive odds on the market, the best mobile app they’ve ever used – you get the idea. As much as we’d like to see a site that fits these claims, it isn’t likely to be true.

Exaggerated Claims

As sad as this is to say, there are reviews out there where people claim to have won thousands of pounds through their welcome offer, or that the site gave them tons of free bonuses based on this, that, or the other. Again, these are usually warning signs that the review has mainly been publicised to get you to register with the site rather than provide you with valuable information.